Trust mark
The official quality mark on honey from the Fergana region. Every jar carries its own eight-character code — check it before you buy.
What is this mark?
Verify a code
An answer in seconds
The code is printed on the lid or the label, next to the QR code. A phone camera opens the same page.
What is the trust mark?
The trust mark is an official stamp of quality and authenticity issued by the Fergana Regional Beekeepers Union. It is more than a graphic seal: at a glance it shows that the product meets union criteria, its origin is open, and anyone can verify it independently.
Each mark has a short unique code and a QR code. The verification page shows the beekeeper, region, validity period, reason for issue, and attachments.
The trust-mark logo and system were developed with support from the Innovation Policy Lab (IPL) of the Food and Agriculture Organization of the United Nations (FAO) together with the Fergana Regional Beekeepers Union. The mark rules were prepared under IPL; the direction was set at workshops on 7 and 20 May 2026.
What the mark guarantees
The mark answers one question: can you believe what the jar says. Four specific things stand behind it — and nothing beyond them.
Poor-quality or counterfeit honey on the Fergana market undermines buyer trust. When people buy honey, authenticity and quality come first.
Who issues it
The board of the Fergana Regional Beekeepers Union — by decision, with a stated reason and for a fixed term. It is not a producer self-declaration.
What it certifies
The beekeeper's active membership, their region and the batch's origin, and where they exist, published honey laboratory results.
How long it lasts
The term is shown on the verification page. Once it passes, or the membership fee goes unpaid, the code stops confirming on its own.
If the mark is misused
The board revokes it. A revoked code shows a warning instead of a confirmation — on the same page, at the same address.
How it works
From issuing the mark to a buyer’s check.
Issued by the union
The board issues the mark to a beekeeper for a set period, with a reason and, where needed, lab documents.
On the package
The seal, QR code, and short code are placed on the jar or sticker.
Scanning
The buyer opens the public page via QR or the 8-character code.
Active membership
If dues are unpaid or the period has expired, the page reports an invalid or counterfeit mark.
Where will you see it?
The mark appears on jar stickers, QR codes, in the union catalogue, and in retail. It builds trust in sales channels and helps bring higher-value honey to market.
For beekeepers: getting the mark
The union board issues the mark. Here is what it takes.
Union membership
The mark goes only to an active member of the Fergana Regional Beekeepers Union whose dues are paid.
An apiary in the system
The apiary is registered on the Arizor.uz map, with coordinates, colony count and confirmation from the local society.
Applying to the union
The union office takes the application. The board reviews it and issues the mark with a code, a term and a written justification.
Print materials
The logo for stickers and labels, and a flyer explaining the mark to buyers.
How the mark came about
The trust mark was shaped together with local beekeepers and other participants in the process.
In early 2026, FAO launched an Innovation Policy Lab (IPL) process with the Fergana Regional Beekeepers Union. Beekeepers, entrepreneurs, marketing specialists, Fergana State University staff, students, and other stakeholders took part in the workshops. Problems, solutions, and practical steps were discussed openly — the mark was not imported as a finished idea.
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4–5 March 2026
Kick-off workshop
More than 30 participants — beekeepers, the university, and entrepreneurs. Problems were mapped together.
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26 March 2026
Root-cause analysis
29 participants. Additional beekeepers were invited; the lack of branding and market access systems was named as the key problem.
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7 May 2026
Co-creating solutions
28 participants chose introducing a union-backed trust mark as the main solution.
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20 May 2026
Implementation plan
World Bee Day. 31 participants planned the mark rules, design, and implementation steps.
Developed by the union together with FAO's Innovation Policy Lab project, 2026. Through IPL, with FAO support, participants identified a union-backed trust mark as a way to strengthen confidence in the honey market.